Projects
Project Dandelion
At Project Dandelion, I currently lead marketing, brand, impact and partnerships, helping shape a global platform dedicated to amplifying women-led climate solutions. At one day a week, this work spans campaigns, storytelling and community engagement - building the partnerships, narratives and momentum needed to turn visibility into action.Â
Live Client
WaterBear
Founding team member and Chief Impact & Growth Officer at WaterBear, helping build the world's first interactive impact streaming platform from startup to global scale. Led growth, partnerships, fundraising and impact strategy, growing the platform to more than 3 million users and securing a $10M Series A (including a16z) while pioneering new models for purpose-led media.
Rhapsody on the Outlaw Ocean
I am running the festival and impact strategy for an animated feature documentary based on Pulitzer Prize-winning reporting into crime and exploitation in international waters. Bringing together investigative journalism and a distinctive musical format, the film explores a largely invisible global system affecting over 50 million offshore workers. I love this project because it marries the idea of entertainment and culture to drive change for the oceans.
Sea Change Project
Developing the strategic foundations for a global movement inspired by the ocean. Partnering with the Sea Change Project to build the narrative, audience strategy, partnerships and impact framework that will help turn extraordinary storytelling into lasting conservation action.
Live Client
Live Client
Gift Ripple
I support Gift Ripple as a fractional CGO, working closely with the founder at an early stage to shape the business across brand, growth and commercial strategy. Acting as a sounding board and strategic partner, I help navigate key decisions — from positioning and user growth to investor storytelling and commercial modelling.
Live Client
Commons
I was a strategic advisor to Commons, a sustainability-focused fintech platform, providing ongoing guidance on growth, positioning and user acquisition. Through regular sessions, I supported the team as a thought partner - helping shape marketing direction, test and prioritise initiatives, and navigate key decisions as the product and audience evolve.
Icarus Complex
I work with Icarus Complex as a strategic advisor, supporting the project’s positioning, partnerships and external visibility. The role is intentionally lightweight and responsive - focused on identifying opportunities, making relevant introductions and helping shape how the project shows up across festivals, funders and aligned networks.
Live Client
Threefold Energy
At Threefold Energy, I stepped in as fractional CMO and board advisor to shape the company’s go-to-market strategy at a critical stage of growth. Over eight months, I worked closely with the founders and C-suite to define positioning, build the marketing function, hire the first team, and put the foundations in place for scale.
Live Client
ON
Designed and delivered a bespoke leadership workshop for ON's global sustainability team, exploring how storytelling can strengthen internal influence, build cross-functional alignment and inspire greater accountability across the business. Rather than focusing on external campaigns, the session challenged the team to rethink sustainability communication from information-sharing to strategic storytelling, equipping leaders with practical tools to create trust, engagement and action across functions including sourcing, product and leadership. Through a combination of behavioural science, documentary storytelling and interactive exercises, the workshop explored how brands can move sustainability beyond compliance and reporting, and into culture, innovation and everyday decision-making.
Live Client
Renew Earth
Advising Renew Earth on the creation of a new venture that combines climate innovation with the power of storytelling. Working across strategy, partnerships and commercial development to build the foundations before it enters the world.
Live Client
The Fight Back
Live Client
Live Client
Working with former Team GB boxer and European gold medallist Lesley Sackey to evolve The Fight Back from a female-led boxing event into a bigger platform built around confidence, courage and women taking up space. Having stepped into the ring myself, I’m now helping shape its next chapter — developing the growth, brand partnership and commercial strategy to build a sustainable platform around its twice-yearly Fight Nights.
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Live Client
TOVA
Partnering with TOVA as fractional CMO to sharpen its brand, positioning and market presence, while building the foundations for its next stage of growth. Working closely with the CEO and leadership team across narrative, thought leadership and commercial marketing to turn a strong proposition into a distinctive and credible market presence.
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Live Client
Ujamaa Rocks
I advise Ujamaa Rocks, a London-based climbing collective, at the intersection of community, storytelling and culture. Ujamaa Rocks is focussed on representation in the outdoors - in front of, and behind the camera and I advise on distribution strategy, brand partnerships and audience growth, helping shape how their work reaches wider audiences while building a model that reflects their focus on representation and connection in the outdoors.
The Reserve
I’m currently working on an upcoming reality format that places nature at the centre of healing and transformation. As impact producer, I’m shaping the project’s narrative, partnerships and distribution strategy — building how it will move beyond the screen and into culture. The project is in development.