Hiraeth Studio
Work shaped at the intersection of growth, narrative and impact
Projects
01 WaterBear Network
I was part of the founding team behind WaterBear, a global impact streaming platform built from concept to scale. As Chief Impact & Growth Officer, I led the development of its growth, revenue and impact model - growing the platform to 3 million users, securing a $10M Series A (including Andreessen Horowitz), and establishing partnerships with brands such as Rolex, Diageo and WWF. Alongside building and leading a 30+ person team, I positioned WaterBear as a leading voice in purpose-driven media.
02 Project Dandelion
At Project Dandelion, I currently lead marketing, brand, impact and partnerships, helping shape a global platform dedicated to amplifying women-led climate solutions. Part time, this work spans campaigns, storytelling and community engagement - building the partnerships, narratives and momentum needed to turn visibility into action.
03 Ujamaa Rocks
I advise Ujamaa Rocks, a London-based climbing collective, at the intersection of community, storytelling and culture. Ujamaa Rocks is focussed on representation in the outdoors - in front of, and behind the camera and I advise on distribution strategy, brand partnerships and audience growth, helping shape how their work reaches wider audiences while building a model that reflects their focus on representation and connection in the outdoors.
04 Rhapsody on the Outlaw Ocean
I worked on the festival and impact strategy for an animated feature documentary based on Pulitzer Prize-winning reporting into crime and exploitation in international waters. Bringing together investigative journalism and a distinctive musical format, the film explores a largely invisible global system affecting over 50 million offshore workers. I developed the positioning, materials and festival strategy, and led submissions and screening outreach to build early momentum and audience engagement.
05 Commons
I was a strategic advisor to Commons, a sustainability-focused fintech platform, providing ongoing guidance on growth, positioning and user acquisition. Through regular sessions, I supported the team as a thought partner - helping shape marketing direction, test and prioritise initiatives, and navigate key decisions as the product and audience evolve.
07 Threefold Energy
At Threefold Energy, I stepped in as fractional CMO and board advisor to shape the company’s go-to-market strategy at a critical stage of growth. Over eight months, I worked closely with the founders and C-suite to define positioning, build the marketing function, hire the first team, and put the foundations in place for scale.
06 Gift Ripple
I support Gift Ripple as a fractional CGO, working closely with the founder at an early stage to shape the business across brand, growth and commercial strategy. Acting as a sounding board and strategic partner, I help navigate key decisions — from positioning and user growth to investor storytelling and commercial modelling.
08 Icarus Complex
I work with Icarus Complex as a strategic advisor, supporting the project’s positioning, partnerships and external visibility. The role is intentionally lightweight and responsive - focused on identifying opportunities, making relevant introductions and helping shape how the project shows up across festivals, funders and aligned networks.
09 The Reserve
I’m currently working on an upcoming reality format that places nature at the centre of healing and transformation. As impact producer, I’m shaping the project’s narrative, partnerships and distribution strategy — building how it will move beyond the screen and into culture. The project is in development.
10 ON
Designed and delivered a bespoke leadership workshop for ON's global sustainability team, exploring how storytelling can strengthen internal influence, build cross-functional alignment and inspire greater accountability across the business.
Rather than focusing on external campaigns, the session challenged the team to rethink sustainability communication from information-sharing to strategic storytelling, equipping leaders with practical tools to create trust, engagement and action across functions including sourcing, product and leadership.
Through a combination of behavioural science, documentary storytelling and interactive exercises, the workshop explored how brands can move sustainability beyond compliance and reporting, and into culture, innovation and everyday decision-making.